Notes from the field, for established home improvement owners.
Specific, useful pieces on revenue recovery, sales process, marketing attribution and reviews. No content marketing, no thought leadership — just what we have learned installing the system.
Source-to-signed: the only marketing attribution that matters in home improvement
Why measuring cost per lead is the wrong metric, what to measure instead, and how to wire it up properly in an established home improvement business.
Why quote follow-up is the single largest revenue recovery in home improvement
The maths on why a published quote follow-up cadence is, almost without exception, the highest-leverage fix we install in any home improvement business.
The revenue recovery audit: a 90-minute exercise that finds five-figure losses
A simple audit framework you can run on your own home improvement business in 90 minutes — and the typical numbers we find when we run it for clients.
Book a 30-minute Discovery Call.
Owner-to-owner. We'll look at where revenue is currently being lost in your process and tell you straight whether a Conversion Operating System is a fit.
Run the Revenue Recovery Audit.
Eight inputs, three numbers back. The dead money sitting in your pipeline today, what it costs you in a year, and what's recoverable with a system in place.